Creating a storytelling customer journey around the latest launch through all touch points. Developing new Merchandising Concepts, Collateral and Guidelines
83 Planograms created per year for varying Store Design Concepts
I am consumer obsessed and dedicated to preserving the brands consistent identity and high standards of Visual Merchandising in the UK & Ireland, whilst being restless to continuously improve and evolve.
Influencing changes to our fixtures, fittings and artwork that enhances accessibility for all. I recently worked with a global accessibility partner to improve customer journey, product displays, testing and communication.
Personalisation, Engraving and Embossing Machine Merchandising
New Launch merchandising, tiering designs per store, using store categorisation and looking at current performance
April 2022 Evergreen VM Guidelines
- 5 week trial saw great results with Covent Garden at +126% to target and Birmingham +103% to target
- I ran successful Virtual Live Training to support the store teams which achieved 351 views
- The merchandising was highly commended by the store teams and we received feedback they were able to easily follow the merchandising
Commitment to Sustainability
March 2023 ‘Brit Collection’ Launch - Sustainability Overview:
- x5 green material swaps with 88% of Tier 1 Brit windows were made from biodegradable organic material
- Instore poseys were made from 100% biodegradable dried heather, achillea and thistle flowers
- UK first using new greener Lightbox duratran alternative, a non virgin luxury backlit film, specifically developed with our VM supplier. Manufactured from 85% recycled post industrial waste, 100% PVC-free and 100% recyclable
- Tier 1 product risers were made from Medite Clear (MDF). This is a zero formaldehyde product and is 100% recyclable
- Tier 2 product risers were made from Smart-X which is 100% PVC free, 100% Recyclable
- Storytelling Signage was 100% recyclable, ECF and FSC® certified paper
- At end of life, our VM supplier collected and recycled/reused/recovered approximately 95% of props in their waste recovery management system. They operate with zero landfill